About us

My name is Zoe and I'm the owner of Into The Eve.

My passion for soap making started in 2019 when I was trying to find ways of being more sustainable and I discovered soap making online - I just fell in love and knew that this would be a really cool business idea!

I have been making soap since April 2020 and after gaining over 10,000 followers on Instagram by vlogging my soap making journey, I decided it was enough experimenting and it was time to set up the business.

I started the company from our spare bedroom in November 2020. I outgrew this by July 2021, so I then moved everything into our garage. After the success of our Christmas sales in 2021 we had to move again! In April 2022 we moved to our workshop in Melton Mowbray.

We're only 3 years into the business but we've grown so quickly thanks to the support of our lovely customers. I'm no longer running the business alone, there's 5 of us here; myself, Sarah, my brother, Zak, CJ and Tori.

Our goal is and always will be to show people that sustainable living can be fun!

We now have over 230,000 followers across platforms and thousands of loyal customers around the world. We really do have an amazing community online and Tori and I love to go live on TikTok to chat with you all.

If you haven't already, follow us on TikTok (@intotheeve), YouTube (@intotheeve) and Instagram (@intotheeve_) to see the behind the scenes.

Zoe xx