About us

My name is Zoe and I'm the owner of Into The Eve.
My passion for soap making started in 2019 when I was trying to find ways of being more sustainable and I discovered soap making online - I just fell in love and knew that this would be a really cool business idea!
I have been making soap since April 2020 and after gaining over 10,000 followers on Instagram by vlogging my soap making journey, I decided it was enough experimenting and it was time to set up the business.
I started the company from our spare bedroom in November 2020. I outgrew this by July 2021, so I then moved everything into our garage. After the success of our Christmas sales in 2021 we had to move again! In April 2022 we moved to our workshop in Melton Mowbray.
We're only 3 years into the business but we've grown so quickly thanks to the support of our lovely customers. I'm no longer running the business alone, there's 5 of us here; myself, Sarah, my brother, Zak, CJ and Tori.
Our goal is and always will be to show people that sustainable living can be fun!
We now have over 240,000 followers across platforms and thousands of loyal customers around the world. We really do have an amazing community online and Tori and I love to go live on TikTok to chat with you all.
If you haven't already, follow us on TikTok (@intotheeve), YouTube (@intotheeve) and Instagram (@intotheeve_) to see the behind the scenes.
Zoe xx


YES! ALL of our products are 100% vegan.

NO! ALL of our products are cruelty FREE!

Yes, we have Cosmetic Product Safety Reports (CPSR) for all of our products and follow all UK, USA, Australian, New Zealand, Norway and Switzerland guidelines.

All information can be found on the individual product pages including; how to use the product, the full ingredients list, as well as the benefits of using the product.

ALL of our products are made with gentle ingredients and are made for customers with sensitive skin!

In terms of soap bars, most commercial 'soaps' are usually detergents which can dry out and irritate your skin. Our soaps are handmade from scratch with my own formulated recipe. We use the cold process method. The oils selected will moisturise and nourish your skin all you have to do is pick your scent.

We have so many customers with eczema and psoriasis who use our products daily, a lot have even said it's helped to calm down their skin.

I always recommend checking the ingredients before buying and if it's your first time ordering and you're not sure if it's worth the hype: try our Naked Collection; these products are colour and fragrance free.

Give them a go and if you love it you can come back and try other colours and fragrances if you fancy.

For our soap bars we recommend using them within 6 months as the scents and colours will fade slowly over time.

None of our products have expiry dates and will generally last a few years unopened but we do have to advise that all of our products be used within 6 months of opening as long as they are stored in their recommended conditions.

Our salt soaps contain a lot of salt, this makes them last a really long time.

Our normal soaps don't last quite so long but they're incredibly moisturising.

I recommend using the normal soaps as a gentle hand wash and a salt soap as a body wash.

Both can be used as either hand wash or body wash but this is just what I suggest to make your bars last as long as possible.

Take a look at THIS page.

Product swirls can often misshapen in transit, they’re still perfectly great to use! After all, it’s about what’s on the inside that counts!

YES we do! We wholesale ALL of our products with low minimum order quantities (MOQ).

If you’re interested in wholesale please send an email to info@intotheeve.co.uk I’d love to chat with you and be part of your lovely business!

We do not offer returns or exchanges. All sales are final. If you have an issue with your order please email me at info@intotheeve.co.uk and we will try to resolve the issue.

See more information on our returns page.

We currently ship to the UK, Norway, Switzerland, Australia, New Zealand and the US. We are unable to ship to other countries at this time due to different legal requirements for each country.

A remote area code may be charged for some addresses.

It is your responsibility to inform us of your postal address. If you notice that you’ve entered the wrong address after purchase please email us straight away so I can update the shipping label if possible.

Yes, all orders will receive a tracking number and this will be emailed to you once posted. You can also get this by creating an account and viewing your order history on our website.

We pack and ship orders within 2 working days.

If you are in the UK we offer shipping methods with Royal Mail, Evri, DPD and DHL. Shipping times vary between 1-7 working days from dispatch. 

For USA customers, shipping with DHL is express, it takes 1-3 working days from dispatch.

For other international orders, delivery times vary but all orders are shipped within 2 working days and you will receive a tracking number via email.